Everything You Need to Know About Generating Leads on Twitter

People don’t always associate Twitter with marketing.

If you’re not using Twitter to improve your business, you’re making a big mistake.

Every year, about 200 billion tweets are sent out.

This number is astonishing.

With so much competition in the social media space, people may assume that Twitter’s best days are in the past.

That’s incorrect.

Twitter has never been more popular than it is today.

Check out these numbers:

Twitter has about 328 million users across the world.

That may not seem like a lot compared to the 2 billion monthly active Facebook users.

Still, 328 million isn’t a number you can ignore.

There are plenty of opportunities for you to generate leads and improve conversions on Twitter.

If you’re not actively using Twitter for business, it’s not too late to change.

Fortunately for you, I’m an expert in this space.

I’ve helped companies increase their Twitter engagement by over 300%.

In this post, I’ll show you how to generate leads on this powerful social media platform.

Recognize why consumers are on Twitter

Before you can start marketing, you have to determine whom you need to target.

Are you trying to engage with every single user with a Twitter account?

That’s not an effective strategy.

Instead, focus on your current customers and target audience.

Find out who is:

• mentioning your brand by name
• following your profile
• engaging with your competition
• tweeting about relevant topics and products in your industry

Market to these people if you want higher conversions.

Roughly 80% of Twitter users have tweeted about a brand.

After seeing the name of a company mentioned on Twitter, 54% of people searched for the business, retweeted the content, or visited the company website.

Why do you think so many people talk about companies in their tweets?

Twitter is a great way for customers to communicate with their favorite brands.

That’s why a third of Twitter users voice their opinions about products and businesses.

As a marketer, you need to embrace this engagement.

Recognize that it’s an incredible opportunity for brand exposure and growth.

When someone tweets at your brand, you’ve got to respond—fast.

According to Sprout Social, it takes an average of 10 hours for brands to reply to users on social media.

You’ve got to do better than that because customers will wait only 4 hours for a response.

If you don’t have time to respond to tweets, delegate this task to someone on your marketing team.

This person can easily respond to people on Twitter within minutes, directly from their smartphone.

Knowing this information is especially important if your target market consists of millennials and baby boomers.

Nearly half of them follow brands on social media.

Based on all the information I’ve discussed so far, it’s obvious that Twitter users want to engage with businesses on this platform.

Now that we’ve established this, it’s time to use this information to generate leads for your company.

Learn how to use Twitter advanced search query

Earlier I mentioned there are over 328 million users on Twitter and 200 billion annual tweets.

Not all these users and tweets are relevant to your business.

The key is filtering out the useless ones to generate leads.

This is my favorite way to get the most useful and significant source of leads: Twitter’s advanced search queries.

Here’s how you do it.

Step #1: Navigate to the “Advanced search” menu

I’m sure you’re familiar with the regular search bar on Twitter.

From your search menu, look at the left side of the screen under “Search filters.”

Click on the “Advanced search” button to proceed.

Step #2: Add keywords relevant to your company

This search field will give you much more accurate results than the generic search bar you’ve been using.

Add words and phrases based on your marketing insights, industry, and target audience.

For example, let’s say you run a website specializing in outdoor sports equipment.

You could add words like hiking, biking, backpack, tent, mountain trails, or surfing to the search bar.

It all depends on the goal of your marketing campaign to generate leads.

If it’s winter, you may want to include terms such as snowboard boots, skis, snowboard goggles, etc.

Don’t go crazy. Stick to a few specific words and phrases to start.

Step #3: Look for relevant usernames (accounts)

Adding accounts to your query can give you even more specific results.

Not sure what to put in these fields?

Here are some suggestions:

• your profile
• profiles of local competitors
• large-scale competitors
• industry experts

Adding your profile to the search may be the only obvious suggestion on this list. But maybe not many people are mentioning your company by name on Twitter.

That’s why the other ones are just as important.

Are people tweeting about your competitors?

Those users are your prospective customers.

What about an industry expert?

Let’s continue with the example about an outdoor sports store.

You could add Sean White’s twitter account to this search query.

He’s a professional snowboarder, so it’s not unreasonable to think that users tweeting about him are interested in snowboarding equipment.

The possibilities are endless.

You’ve just got to get creative to find the most accurate and relevant results to generate leads.

Step #4: Turn on your location

By default, your location services will be turned off for the advanced search query.

Turn it on to enable more relevant results.

For simplicity, I’ll continue using the sports store example.

Let’s say the shop is located in my city of Seattle, WA.

You have an ecommerce store, but you don’t deliver outside the northwest region.

Tweets about hiking equipment in Florida won’t be relevant to your lead-generation strategy.

It’s easier to narrow your search by adding a location now than having to filter through bad leads later.

However, if you have an ecommerce shop with global distribution, you may decide to disable the location feature in the search.

It’s up to you.

However, I’d still recommend focusing on a particular country or region.

That way you can segment these leads and market to them accordingly.

Step #5: Filter the dates

If someone tweeted about your company 3 years ago, it’s probably a little too late to consider that user as a lead.

You want to make sure your search results are recent as well as relevant.

Start with the last few months. If you want more results, you can always expand that to the last six months or to the previous year.

These 5 steps are super easy to follow.

Next time you’re trying to generate leads on Twitter, start with the advanced search query.

Use hashtags to promote your brand

Hashtags are a great way to get your company name out there.

If you can get enough users to use your hashtag, it could potentially go viral and start trending.

Here’s what’s trending in Seattle today:

Come up with a clever and creative hashtag for your company.

Look at the sponsored hashtag at the top of this image from Papa John’s.

#NationalPizzaMonth is much easier to read than #nationalpizzamonth.

Granted, if a user types this hashtag without any capital letters, it will still work.

But you should utilize this capitalization strategy in all of your tweets.

It’s easier to read, plus it can help you avoid potential embarrassment.

Back in 2012, a British singer named Susan Boyle used a hashtag to promote her new album.

She tweeted #susanalbumparty to promote it.

It’s harmless, but the combination of certain letters without any spaces or capitalization could appear inappropriate.

#SusanAlbumParty looks much better and prevents confusion.

But who knows, maybe you want to be sneaky with your hashtags, hoping one of them goes viral.

I just wouldn’t encourage or recommend that.

Tweets with hashtags also have a greater chance of being retweeted.

Retweets will obviously expose your brand to a wider audience.

The more people use the tag, the more likely it’ll go viral or trend on Twitter.

See who used your hashtag. Engage with these people.

It’s an effective lead-generation strategy.

Use Twitter as a customer service resource

If your customers have questions, complaints, or other inquiries, encourage them to contact you on Twitter.

Why?

Because other people will see how responsive your brand is.

It creates exposure and increases your chances of getting more leads.

Customer service interactions are trending upward on social media.

This means customers know they can contact their favorite brands via Twitter and expect brands to respond.

If other businesses are responding to their tweets, your customers will assume you’re going to do the same.

Ignoring your customers’ tweets could end up giving you a bad reputation for customer service.

However, responding to them in a timely fashion can have the opposite effect.

Customers are going to complain. These things happen.

Don’t let a negative tweet throw you off your game. Respond politely, and try to rectify the situation. Do not get defensive or make excuses.

Remember that everyone will see this interaction, so keep it professional at all times.

Look at what happens when a person experiences a positive customer service response:

The customer is likely to do two things:

1. share the experience
2. recommend the brand

If this interaction happens on Twitter, it’s even easier for the customer to do both of these things.

Providing amazing customer service can do much more than just generate leads.

It could potentially double your revenue.

Using Twitter for customer service can reduce the chances of the customer getting frustrated.

A recent study suggests that Twitter is the least frustrating customer service channel.

So you already have an advantage there.

Engage with your customers

Now that you know how to find leads on Twitter, it’s time to make sure you’re turning those leads into conversions.

If someone’s tweeting about your brand, products, or industry, reach out to them directly.

Let them know you can help.

Think back to our advanced search query.

You may find some users who don’t even know your brand exists.

How do you change that?

Here are a few tips:

• follow their profile
• like their posts
• retweet their content
• reply directly to their tweets

If they didn’t know about you before, they will definitely know about you now.

Make sure your profile is active.

Give your prospective leads a reason to follow your brand.

Getting a discount is the top reason why consumers follow a company on Twitter.

They also want to receive:

• freebies
• entertainment
• updates
• sales
• exclusive content

If your Twitter account isn’t doing these things, your lead-generation strategy won’t be nearly as effective.

Conclusion

Content consumption has grown by 25% on Twitter over the last 2 years.

Users want to interact and engage with their favorite brands on Twitter.

People all over the world are tweeting about things relevant to your business.

The trick is learning how to filter those results to generate leads.

Use the Twitter advanced search queries to do this.

It’s a great way to customize a search based on:

• words
• phrases
• languages
• profiles
• locations
• dates

This information will give you the most updated and accurate results.

Once you find a prospective lead, reach out to them directly. Follow their profile, and try to get them to follow you back.

Run promotions, and offer exclusive content on your feed. This will entice users to interact with your page.

Twitter is also an excellent platform to provide customer service. If a customer has a positive customer service experience with your company on Twitter, they are more likely to share their story and recommend your brand.

Use hashtags as a creative way to get exposure for your business.

All of these tips will help you improve your lead-generation strategy on Twitter.

What hashtag will you create to generate leads via Twitter?

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How to Start A/B Testing Your Email Marketing (A Beginner’s Guide)

It’s important for you to always try to improve your email marketing strategy.

The trends continue to change each year, and you need to adapt.

If you’re still sending out the same boring newsletter or promotional offer you used 5 years ago, it’s time for you to make some improvements and adjustments.

But where do you start?

You may want to try testing a couple of different templates or designs to see which one is the most effective.

A/B testing is not strictly for people who want to update their old email strategies.

It’s great for business owners and marketers who are actively trying to keep up with the new trends as well.

Making minor changes to your subject lines, color scheme, CTA buttons, and design could drastically improve your conversions.

If you’ve never attempted to A/B test your marketing emails, I’ll show you how to get started.

Test only one hypothesis at a time

First, decide what you want to test.

Once you decide what you’re testing, come up with a hypothesis.

Next, design the test to check that hypothesis.

For example, you may want to start by testing your call to action.

Let’s look at how Optimizely tested their CTA button.

These two messages are identical.

The only thing that changed was the wording of their call to action.

They didn’t change the color, design, heading, or text of the message.

Optimizely simply tested “Watch Webinar” against “View Presentations & Slides.”

The results were drastically different.

Subscribers clicked on the variation nearly 50% more than the control group.

You may want to run further tests on other components of the message.

So, now that Optimizely knows which variation produces the most clicks, they can proceed with testing different subject lines that can increase open rates.

Where do you start?

Before you can come up with a valid hypothesis, you may need to do some research.

Decide which component of your subject line you want to test.

Here’s some great data from Marketing Charts.

Based on this information, you could A/B test the number of characters in your subject line.

You already know that subjects with 1-20 characters produce the most opens.

Take that one step further.

Your hypothesis could be that 11-20 characters will produce more opens than 1-10 characters.

There’s your variation.

Let’s say the first thing you tested was a CTA button, like in the Optimizely example.

Now, you can move on to the subject line.

If you tested the CTA and subject line at the same time, you wouldn’t know which one was the biggest factor in your results.

You can’t effectively test a hypothesis with multiple variables.

Testing one thing at a time will ultimately help you create the most efficient message.

How to set up your A/B email tests

All right, now that you know what to test, it’s time to create your email.

How do you do this?

It depends on your email marketing service.

Not all platforms give you this option.

If your current provider doesn’t have this feature, you may want to consider finding an alternative service.

I’ll show you the step-by-step process of running an A/B test through HubSpot’s platform.

Step #1: Select “Email” from the “Content” tab of your Marketing Dashboard

Your marketing dashboard is pretty much the home page for the HubSpot account.

Just navigate to the content tab and select Email to proceed.

Step #2: Click “Create email”

Look for the “Create email” button in the top right corner of your page.

Step #3: Create your A/B test

Once you name your email campaign and select a template, next you’ll see the editing tab.

Click on the blue “Create A/B Test” button on the left side of your screen.

Step #4: Name the variation

By default, this popup will have the name of your campaign with “(Variation)” after it.

But you can name it something more specific based on what you’re testing.

For example, you can name it “September News CTA Button Placement” instead.

Step #5: Change the variation based on your hypothesis

Now you can edit the two messages.

Remember, the content should be identical.

Change only the one thing you’re testing.

Step #6: Choose the distribution size of the test groups

50/50 is the best distribution.

But if you want to modify it, drag the slide bar to change the distribution ratio.

Step #7: Analyze the results

After you send out the test, HubSpot’s software automatically generates a report.

Based on the test we ran, Version B had a higher open rate.

So, that must be the clear winner, right?

Not so fast.

It was higher by less than 1% compared to the control group.

The difference isn’t significant enough to declare a definitive winner.

It’s an inconclusive test.

That’s OK.

These things happen.

If the results are within 1% like in the example above, it’s pretty clear they are inconclusive.

But what about 5%? 10%? Or 15%?

Where do you draw the line?

You need to determine your natural variance.

Run an A/A test email to determine this.

Here’s an example of an A/A test on a website:

The pages are the same.

But the one on the right saw 15% higher conversions.

So that’s the natural variance.

Use this same concept for your email campaign.

Send identical emails to see what the open rates and click-through rates are.

Compare that number against your A/B test results to see if your variance results were meaningful.

Test the send time of each message

Sometimes you need to think outside the box when you’re running these tests.

Your subject line and CTA button may not be the problem.

What time of day are you sending your messages?

What day of the week do your emails go out?

You may think Monday morning is a great time because people are starting the week ready to go through emails.

But doing further research suggests otherwise.

It appears more people open emails in the middle of the week.

You can run a split test between Wednesday and Thursday or Tuesday and Thursday to see which days are the best.

Take your test one step further.

Hypothesize what time you think your subscribers will open and click in your message.

Studies show people are more likely to open an email in the afternoon.

Between 2:00 PM and 5:00 PM is the time when you’ll probably see the most activity.

Take this information into consideration when you’re running an A/B test.

Your opening lines are essential

Earlier we identified the importance of testing your subject line.

Let’s take that a step further.

Focus on the first few lines of your message.

Most email platforms give the recipient a preview of the message underneath the subject.

Here’s what it looks like on a user’s phone in their Gmail account:

Play around with the opening lines of your message.

It’s a great opportunity to run an A/B test.

Look at some of the examples above.

Banana Republic doesn’t mention the offer in the first few lines.

Why?

Because it’s written in the subject line.

It would be redundant if they included that information again in the first sentence.

But if you keep reading, there’s probably room for improvement.

The next part of the message tells you that you can see all the images on their mobile site.

That may not be the most efficient use of their preview space.

There’s one way we can find out for sure.

Run an A/B test.

Changing your opening lines can help improve open rates by up to 45%.

Manually running an A/B test

As I mentioned earlier, not every email marketing platform has an A/B test option built into their service.

Other sites besides HubSpot that have an A/B test feature include:

• ActiveCampaign
• Campaign Monitor
• MailChimp

But if you’re happy with your current provider and don’t want to switch for just one additional feature, you can still manually run an A/B test.

Split your list into two groups, and run the test that way.

It’s possible you already have your contacts segmented by other metrics.

This can help increase open rates and conversions.

But it’s also an effective method for analyzing your hypothesis.

You’ll have to create two separate campaigns and compare the results, which is completely fine.

You just won’t see the comparison side by side on the same page as we saw in the earlier example.

If you’re doing this manually, always run your tests simultaneously.

Running tests on separate occasions could impact the results based on time, which plays a major factor in the analysis.

Test a large sample size.

This will help ensure your results are more accurate before you jump to definitive conclusions.

Running a manual test does not mean you should test more than one variable at the same time.

Stick to what we outlined earlier, picking a single variation for each test.

Experiment with the design of your email campaigns

Once you have your subject line, opening sentences, and calls to action mastered, it’s time to think about your existing template.

You can keep all your content the same, but change the layout.

Here are some examples of different templates from MailChimp:

What do all of these templates have in common?

The word count.

None of these templates give you space to write long paragraphs because it’s not effective.

Keep your message short.

Research from Boomerang suggests that your email should be between 50 and 125 words.

The messages in their test sample got at least a 50% response rate.

While you’re experimenting with template designs, you can also try different images.

Try one large background image with text written over it.

Another option is to include a picture within the content.

Your A/B template test can help determine which method is more effective.

Swapping out one image for another is something else you can test.

For example, if you’re using a picture of a person, test the difference between a male and female.

Conclusion

A/B testing works.

If you used these tests to successfully optimize conversions on your website, the same concept could be applied to your email marketing strategy.

Before you get started, come up with a valid hypothesis.

Don’t start changing things without a plan.

Test only one variation at a time.

After you’ve come up with conclusive results for your first test, you can move on to something else.

Try testing your:

• Subject line
• Call-to-action wording
• First few sentences of the message
• Day and time of sending the email
• CTA button placement
• Templates
• Images

The email marketing service you’re currently using may have an option for you to run and analyze the results from an A/B test.

If not, it’s no problem.

You can manually run an A/B test by creating two separate groups and two different campaigns.

This is still an effective method.

A/B tests will help increase opens, clicks, and conversions.

Ultimately, this can generate more revenue for your business.

How will you modify the call to action in the first variation of your A/B test?

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How to Write a Double Opt-in Landing Page That Converts Well

It’s always great news for a business when their subscriber list starts to grow.

The growing list of subscribers implies that people are interested in your company and you have the opportunity to increase your revenue.

But that’s not always the case.

People ask me all the time why their bottom line hasn’t improved as their subscriber rates increase.

It’s because they don’t have active subscribers.

How do you stay connected and make sure your customers are actively engaged with your content?

Take a step back, and assess your current opt-in process.

It may have some flaws.

Sure, you may see your number of subscribers grow.

But that’s useless if these people aren’t actually interested in your company.

Switching to a double opt-in strategy may be the solution.

I’ll show you how to use a double opt-in landing page to increase conversion rates.

What’s wrong with the single opt-in landing process?

If you don’t know the difference between these two types of landing pages, it’s safe to assume you’re currently using a single opt-in form.

A single opt-in is simple for both you and the subscriber.

They enter their email address and automatically get added to your subscription list.

Here’s an example from Lowe’s Home Improvement:

All they ask for is your email address and zip code so that they can send you relevant promotions based on your location.

Once you click “Save Today,” you’ll instantly join the email list.

It’s easy for users, and it’s a great tactic to increase the number of newsletter subscribers fast.

However, there are some problems with this strategy as well.

You may end up with some invalid or useless email addresses on your list.

Here are a few scenarios.

1. The customer mistyped their email address.
2. The customer intentionally submitted a fake email address.
3. Someone signed up for your list by mistake.

People make mistakes when they are typing.

So it’s not uncommon for someone who wants to join your subscriber list to incorrectly enter their email address.

This person may eventually realize the error if they don’t receive any messages from you.

Hopefully, they will go back and submit the correct information.

However, their invalid address will remain on your list.

Sometimes a customer could purposely enter a fake email address if it means they can receive a discount on their order.

To prevent this, you should always email the sign-up promotion instead of automatically applying it to their checkout page.

Here’s an example from Topshop:

It’s also possible that someone entered their email address by accident.

Sometimes people may get confused and think they needed to submit an email address to continue, especially if you have a popup form.

Here’s another possibility.

Let’s say you’re an ecommerce store that requires an email address during the checkout process.

The customer may want to get shipping details and an order receipt sent to their email address, but that doesn’t mean they want to join your newsletter.

Here’s an example:

If that box is checked off by default, you may get subscribers who don’t actually want to be on your list.

Depending on your email marketing service provider, you may be paying a monthly, quarterly, or annual fee based on the number of subscribers on your list.

You’ll happily pay if all those subscribers are active and engaged.

But if you have fake emails, invalid names, and people who signed up by mistake, you’re wasting money.

Plus, all of your analytics will be thrown off.

You can’t effectively analyze the success of your campaign without accurate data.

Double opt-in landing pages are more efficient

The double opt-in strategy can eliminate some of the problems we just discussed.

Your company may be experiencing some of those issues if you’re currently using a single opt-in strategy.

So, what’s a double opt-in?

It’s a form that appears after the visitor clicks your call-to-action button.

Here’s what Khol’s double opt-in page looks like:

Basically, it’s a two-step verification process.

Sending a confirmation email is another great way to accomplish this.

Look at the impact double opt-ins can have on your unique open rates:

Here are some more top benefits of a double opt-in email:

• increased user engagement
• no spam or fake email addresses on your list
• more accurate analytics
• a great way to start a drip campaign

Let’s continue to break down the double opt-in email.

The subscriber has to verify their email address before they get added to your list.

Earlier I mentioned that incorrect or fake email addresses could be plaguing your single opt-in strategy.

This won’t be an issue if you send the prospective subscriber a confirmation message.

Don’t get me wrong.

This isn’t a perfect system either.

Since it requires more steps, some users may not complete the process.

Some people may think the double opt-in emails could be too much.

This is especially true if you’re sending a confirmation message and then a welcome message after their address is verified.

So, here’s what you can do.

Combine your verification email with the welcome message.

That’s how nearly 80% of email marketers are handling their double opt-in emails.

Otherwise, it can be an overload of messages, which the subscriber could mark as spam.

1. Confirmation email
2. Welcome message
3. Newsletter
4. Promotion or discount

That’s potential four messages your subscriber could receive within the first few days of signing up.

It’s too many.

Yes, once they are added to your list, it makes sense to send out a drip campaign.

Just don’t do it all at once.

Space the messages out over a longer period of time so you aren’t perceived as a spammer.

How to create a double opt-in email

Now you understand the basic differences between a single and double opt-in landing page.

It’s time to learn the step-by-step process for your double opt-in email.

Depending on your email service provider, the wording on each page may be slightly different.

In this example, I’ll show you how to set up a double opt-in email on HubSpot’s platform.

Step #1: Select “Double Opt-In” under the “Email” section of “Content Settings”:

Navigate to the “Content Settings” tab.

Next, click on “Email.”

You’ll see the “Double Opt-in” option about halfway down this menu.

Step #2: Customize the double opt-in message:

From the double opt-in page, click “Edit email.”

This will be the message your prospective subscribers receive after they complete the first step of your opt-in process.

The message should be delivered immediately so the user can proceed and officially join your list.

Step #3: Create a confirmation page and follow-up email:

Once the subscriber verifies their email address and completes the second opt-in phase, they will receive a confirmation.

There are two types of confirmations:

1. confirmation landing page
2. email confirmation

The landing page will open in their Internet browsing window after the subscriber confirms the first message.

At the same time, they can receive a follow-up message that also confirms their subscription.

If you don’t want your new subscribers to receive too many messages in a short period of time, simply uncheck the “Include follow-up email” box.

I would recommend using this opportunity to send a welcome message to your newest subscribers.

It’s much more practical than another confirmation email.

Step #4: Review the “Enable” options:

The enable section allows you to choose when to put the double opt-in option on your website.

By default, this option is marked as disabled.

I recommend enabling this option for all your pages.

This will increase the chances of getting higher conversions.

But it’s not required. You can enable your double opt-in on specific pages only.

If you want to include the opt-in on most of your pages, but not all of them, check off the “Disabled for some pages only” box.

It’s pretty straightforward.

Step #5: Manually send an opt-in (optional):

Here’s a scenario.

Let’s say you forgot to change the default enable options in our previous step.

If a user subscribes, they won’t receive your opt-in email verification when the page is disabled.

In this case, you can manually send a new subscriber an opt-in message.

Just navigate to your contacts page and click on the user.

Click “Actions” under their name, and select “Send opt-in email.”

That will ensure that your new subscriber receives the message you customized in the second step.

HubSpot’s platform is really easy to navigate and understand.

So if your current email marketing software doesn’t have this feature, you may want to consider signing up for an alternative.

Additional tips for getting sky-high conversions

Before you can send out your double opt-in email, you’ll need the user to click on your CTA button in the first place.

Otherwise, they will never have the opportunity to receive a confirmation message.

One of the first things you should consider is the placement of your opt-in button.

The majority of companies are putting their opt-in CTAs in the footers of their websites.

Just make sure it’s big, bold, and clear so that the visitors can’t miss it.

Your page should also have:

• a strong headline
• a clear call to action
• value and benefits
• social proof of concept

All of these factors can help increase your chances of getting customers to proceed with your double opt-in.

Here’s something else you want to consider.

Timing.

It may sound silly, but it’s one of the most important components if you’re sending a double opt-in email.

Don’t leave your subscribers in the dark.

Especially if you’re putting them through a two-step verification process.

Making the customer wait could lower their interest and engagement.

Maybe they wanted to join your list to receive a promotion or a discount.

If the customer doesn’t get that offer right away, they may be more inclined to make their purchase elsewhere.

Conclusion

If your email list is growing without benefiting your business, you may want to consider changing your opt-in strategy.

While single opt-in forms are simple and a fast way to grow your email list, they are not always effective.

You’ll get some incorrect email addresses that will:

• cost you more money
• increase your bounce rate
• give you incorrect analytics for each campaign

Instead, you can create a double opt-in landing page to increase engagement.

Consider the components of an opt-in email:

Make sure your message is active.

This will get the subscriber to complete the two-step process and join your list.

A double opt-in also ensures that your subscribers are legitimately interested in your brand, products, and content.

Ultimately, this will increase your conversions.

If your current email marketing software doesn’t allow you to write double opt-in messages, you may want to consider changing platforms.

Then you can follow the step-by-step guide outlined above for creating the perfect double opt-in email.

Make sure your initial opt-in button on your website has a clear CTA. Otherwise, visitors won’t be able to start the two-step process.

How will your offer entice website visitors to confirm their email addresses before officially joining the subscriber list?

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