WEB TECH TALKS: Best Lead Generation Companies and Services

Lead generation is the lifeline of your business.

Without qualified leads, you’re wasting valuable resources trying to sell in the dark.

There are hundreds of different lead generation companies and services on the market today. But not all of them deliver quality leads.

As I’m sure you know, 1,000 qualified leads are much more valuable than 10,000 random email addresses.

Whether launching a startup company or have a well-established business, your organization needs customers to survive. The right lead generation service can deliver what you need to make your business thrive.

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The Best Lead Generation Companies and Services

LeadGeneration
Callbox
Upcall
CIENCE
DiscoverOrg
CandorWorks
Overdrive Interactive

With so many lead generation companies to choose from, narrowing your search can seem like a tall task. Fortunately, you’ve come to the right place.

I’ve already done all of the extensive research required to find the best lead generation services. After countless hours of investigating, I found seven that I can confidently recommend.

I’ve provided an in-depth review for each one of these lead generation companies below. These reviews will help you identify the best lead generation service for your business.

The Best Lead Generation Companies and Services Reviews

LeadGeneration

Real time leads
Dedicated team
Multi-channel approach
Custom integrations

LeadGeneration is a fantastic lead generation solution.

They provide services to well-known brands like Aeropostale, Toshiba, and J.G. Wentworth—so you’ll be in good company if you go with them.

They provide a dedicated management team for you. The team customizes a lead development strategy that’s unique to your org.

So you won’t get a worthless list of leads that won’t help.

Leads are developed and delivered to you in real-time. You can get those leads via email, text, or directly to your integrated CRM platform. LeadGeneration is compatible with CRM software like:

Salesforce
HubSpot
Highrise
Zoho
Infusionsoft
Pipedrive
Sugar CRM

Don’t worry if your company uses a different system. Contact the LeadGeneration sales team about a custom integration, and lead delivery method.

Your project management team at LeadGeneration will help you develop custom campaigns for lead generation. They take a multi-channel approach, specializing in campaigns related to:

Search engine optimization (SEO)
Social media
Paid search
Whitepapers
PR and brand awareness
Content distribution
Web development
Email marketing
Lead nurturing
Call tracking
Landing page creation
Appointment setting
Lead follow-up

Like most lead generation companies, pricing is not available online. You’ll need to request a custom quote based on your needs. Fortunately, you can get a free consultation by answering a few basic questions.

Just provide your name, company name, phone number, email, customers (B2B, B2C, both), and your monthly budget. Budget options range from less than $1,000 to $10,000+.

Callbox

B2B lead generation
Identify key stakeholders
Multiple stages of verification
Leads primed and ready

Callbox specializes in B2B lead generation. If you own or manage a small or medium-sized enterprise, Callbox will be a top solution for you to consider.

Big brands like Forbes, eBay, ADT, HP, DHL, and Motorola have all used Callbox for generating business leads.

I like this company because they have niche-specific lead generation services. Not only does Callbox provide leads to B2B organizations, but more specifically, they provide B2B leads in the following categories:

IT and Software
Consultancy
Healthcare
Finance
Advertising

When you first start working with Callbox, they’ll compile a list of companies that match your target business profile. Callbox takes that to the next level by identifying the key stakeholders and prospects within those organizations.

Callbox will engage with those prospects across all channels using various forms of media communication.

Setting appointments and confirming those meetings with a qualified lead is the final step of their process.

By the time you speak with a lead, they’ve already gone through several stages with Callbox. These leads are primed and ready to be sold.

In addition to lead generation, Callbox provides database solutions, event marketing services, and account-based marketing. They take the heavy-lifting off of your plate for B2B lead generation.

Upcall

Monitor results in real time
Multiple lead gen services
Robust technology
High-quality sales professionals

Upcall combines robust technology with high-quality sales professionals to generate leads.

They’re trusted by brands like LG, Airbnb, QuickBooks, and Farmers Insurance.

And it’s simple:Upcall provides your business with a team of professional callers. They’ll make the calls and interact with the leads for you. You’ll be able to view and monitor their results in real-time with Upcalls intuitive software.

It’s a great no-touch lead generation solution. They give you everything you need to engage with a contact, without actually having to make those calls on your own.

I like Upcall because they waste no time contacting leads. Each time a new lead comes in, Upcall contacts them within seconds.

The calls are made by seasoned veterans. More than one million calls have been made by the professionals at Upcall.

There are four main categories to their services:

Lead Generation

Cold calling
Candidate screening
Appointment setting
Telemarketing
Sales outsourcing

Lead Qualification

Facebook leads
Appointment scheduling and confirmation
Lead nurturing
Cross-selling and upselling

Market Research

Phone surveys
Stock check
Mystery shopping
Data collection
Fundraising

Customer Engagement

Customer feedback
Customer retention
Event follow-up
Payment reminder
Customer surveys

As you can see, Upcall can be used throughout the entire customer journey process. From lead generation to customer feedback, this service has everything you need.

CIENCE

Focused on B2B
4 different PaaS models
High accuracy & targeting
Dedicated staff members

CIENCE combines human intelligence with machine learning to generate leads for B2B organizations.

They offer four “people-as-a-service” (PaaS) models for you to consider:

SDR Team

2 dedicated staff members (researcher and SDR)
3-month pilot program
Guaranteed 40 hours per week per person
Roughly 1,000 leads per month
Max 25 SDR teams per company

Inbound SDR Team

1 dedicated staff member (inbound sales assistant)
Monthly service fee
Guaranteed 40 hours per week
Max 15 inbound SDR’s per company

Research

1 dedicated staff member (researcher)
Monthly service fee
Guaranteed 40 hours per week
Roughly 750-1,250 leads per month
Max 10 researchers per company

CIENCE Now

Unlimited staff
Cost based on contract
Weekly, monthly, and per project lead list deliverability
Outputs based per contract

Don’t see what you need? No worries: You can customize your PaaS plans for outsourced lead generation. You might choose one or several of the teams above.

CIENCE offers solutions for business owners, sales teams, and marketing managers as well. With CIENCE, you can keep your sales team selling at all hours of the day.

Research prospecting and lead response can be left up to the outsourced team at CIENCE. That’ll save you and your org time to focus on more important matters to grow your business.

DiscoverOrg

Connect with decision makers
Cloud-based platform
95% data accuracy guarantee
Used by 15,000+ teams

DiscoverOrg is a business contact database. They’ll connect you directly with B2B leads and they’ll provide you with company data and sales intelligence to give you actionable information before pitching a prospect.

DiscoverOrg guarantees that their data is at least 95% accurate. The process they use combines humans with technology and research.

Specialties and areas of expertise from DiscoverOrg include:

Sales leadership
Sales development
Marketing and demand generation
Sales and marketing operations
Recruiting

It’s a cloud-based platform that’s simple and easy for anyone to use. The database will give you an edge over your B2B competitors.

A cool aspect of DiscoverOrg is its free trial. You don’t really see that too often in the lead generation service space. So for those of you who are on the fence, you can check it out with no commitment.

The free trial will include:

Department-level organization chart
Verified email addresses
Direct line phone numbers
Buying signals and intent data
Firmographic and technographic details
Job responsibilities and functions

As you can see, the trial is no joke. It gives you a true depiction of what the actual database will provide you with, just at a smaller scale as a sample.

CandorWorks

Integrated demand generation
High-quality leads
100% accuracy guarantee
Multiple pricing models

CandorWorks allows your team to focus on sales while they handle the lead generation process.

The company specializes in integrated demand generation. This allows them to deliver a consistent stream of high-quality leads to your business.

CandorWorks guarantees 100% accuracy with their lead information. If you find any invalid leads, CandorWorks will replace them. You’ll only pay for the leads generated. They’ll also assist you with strategic guidance, planning, execution, and follow-up for your lead generation campaigns.

I like CandorWorks because they have different pricing models that meet the needs and preferences of various organizations:

Retainer based
Fixed fee
Project based
Performance based

In addition to lead generation, CandorWorks provides marketing data management services, account-based marketing, and MarTech management.

Engagement with CandorWorks is extremely flexible. You can easily ramp-up or ramp-down based on your needs. There are no upfront fees to sign up. You’ll only pay for qualified leads.

Overdrive Interactive

End-to-end lead generation
Multi-channel approach
Enterprise-level services
Clients include Dell & GE

Overdrive Interactive specializes in end-to-end lead and demand generation for enterprise-level organizations. The service helps you maintain and optimize your most powerful lead generation channels.

The approach starts with each stage of the customer journey. From a prospect’s first impression to the final nurture message that ultimately converts, Overdrive Interactive will be there each step of the way.

Overdrive Interactive will engineer an end-to-end marketing system for lead generation that syncs with your company’s sales efforts.

The multi-channel approach for generating leads and demands includes:

Account-based marketing
Paid search
Search engine optimization (SEO)
Retargeting
Inbound marketing
Social media marketing
Paid social media management
Email list rental
Newsletter sponsorship
Content development
Marketing automation
Landing page development and testing
Mobile advertising
Native ads and digital PR

Global giants across finance, healthcare, tech, and consumer industries trust Overdrive Interactive for lead generation. Some of their most well-recognized clients include Dell, GE, Samsonite, IBM, John Hancock, AIG, and Harley Davidson.

How to Find the Best Lead Generation Company and Service For Your Business

Finding the best lead generation service for your business might seem like a tall task. But there are certain factors that you can use to assist with your decision-making process.

This is our methodology for narrowing down your options:

Niche-Specific Leads

I’d stay away from lead generation companies that are for “everyone.” You won’t be able to get the most qualified and accurate leads this way. Some services specialize in B2B, while others are better for small businesses and B2C organizations.

Look for a lead generation company that has experience in your industry. Whether it’s technology, healthcare, or retail, look for a service in your niche.

Lead Generation Process

Lead generation methodology is not created equally. Every service seems to have a unique twist on how they come up with leads. You should pick a company based on how you want to have your leads delivered.

Some organizations will simply provide you with a list of leads and contact information. Other services take the extra step by contacting those leads and setting appointments for you.

There are lead generation companies that provide PaaS (people-as-a-service), which essentially means you’re outsourcing a full-time lead generation staff.

Do you just want leads delivered? Or do you want lead scoring data and lead nurturing assistance? These are the types of questions you need to ask yourself when evaluating a company’s lead generation process.

Competitive Price

Unfortunately, most lead generation services do not post their prices online. That’s because they offer a unique quote based on your custom needs.

So you might want to get a quote from at least a couple of your top considerations. The price needs to be reasonable and fit within your budget. Otherwise, the lead generation service could negatively impact your ROI.

Some companies offer flexible pricing options. You might only pay for qualified leads. Others will bill you on a monthly or contract basis per campaign.

Reputation

Every lead generation service is going to do a great job of selling themselves on their website. But you should do some digging on your own before you make a final decision.

Look up any case studies, customer reviews, and testimonials to learn how that organization has actually helped businesses generate leads. If you can’t find that information online, you should consider looking for an alternative service.

Conclusion

A lead generation service can drastically improve your sales process. You’ll benefit from qualified leads, and your sales team can spend more time selling.

With countless lead generation companies on the market today, there are really only a few that I’d recommend.

No matter your business structure or what type of industry you’re in, I’m sure you can find what you’re looking for on this list.